Monday, March 18

8 to 8:30 a.m.

*Light breakfast is provided*

8:30 to 8:45 a.m.

8:45 to 9 a.m.

9 to 10 a.m.

Ron Tite, Founder CHURCH+STATE Marketing Agency

THINK, DO, SAY: BUILDING A CAREER BY BUILDING A BRAND, WITH Q&A

Learn about the art of personal branding from a best-selling author, speaker, producer, and entrepreneur.

10 to 11 a.m.

Alexis Zamkow, Intelligent Marketing - Global Offering Lead | CX & EX, Intelligent Workflows, Data, AI/GenAI & Analytics, IBM

Dr. David Grice, Executive Director, Future Of Marketing Institute 

Martin Waxman, Associate Director Future Of Marketing Institute 

Learn how:

1. How marketers are using AI to build marketing campaigns and content strateg

2. How new forms of data collection such as biometrics, emotional detection from facial recognition and brain-computer interfaces are impacting the future of marketing.

3. How consumers can potentially be impacted by AI-driven avatars, chatbots, and influencers.

11 to 11:20 a.m.

11:20 a.m to 12:20 p.m.

Hugh Lawson, Chief Development Officer, HILCO

Carolyn Shaw, President & Co-Founder, Humanity Agency

Ryan Hughes, Chief Strategy Officer & Head Of Client Success, Humanity

Hear why the stories of these industry veterans shaped the work they do at Humanity and in life.

Discuss the importance of allowing yourself to be your true self and guide what you do every day.

12:25 to 12:45 p.m.

Shiri Gabriel

12:45 - 12:50 p.m.

12:50 to 2:30 p.m.

*Lunch is provided*

Intelligent Marketing - Global Offering Lead | CX & EX, Intelligent Workflows, Data, AI/GenAI & Analytics, IBM

Alexis Zamkow is a practitioner with over 20 years of experience in Innovation, CRM, Data Analytics, Data Management, Product Development, Data Governance, Strategic Partnerships, Customer Experience, Geo-location and traditional mass media.

In her career, she has led both product development and professional services teams delivering innovation, customer insights, business analytics, acquisition and retention solutions for a broad range of industries including retail, energy, financial services, telecommunications, and automotive. In 2016 she opened Capgemini's Applied Innovation Discover Center in downtown Toronto. In her role as Center Director and Innovation Leader she introduced integrated solutions sourced from Capgemini's global innovation network; fostered collaboration with start-ups and corporate clients; and spearheaded thought leadership programs and events.

Executive Director, Future Of Marketing Institute

Dr. David Grice is Professor of Marketing and Executive Director of the Future of Marketing Institute at the Schulich School of Business at York University in Toronto, Canada.

Dr. Grice teaches primarily in the areas of marketing technology and the future of marketing. He has published over 60 papers in scholarly journals and has presented his research at academic and business conferences in over 20 countries. He has served as a marketing consultant to many Fortune 500 companies, including Microsoft, Intel, General Mills, Ford Motor Company, and The World Bank.

Associate Director, Future Of Marketing Institute

Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.

Chief Development Officer, HILCO

Hugh Lawson is a speaker, coach, purpose-driven people-centric leader, and lifelong learner. He captivates his audiences through his career journey, trusted advisory, passion, authenticity, and timely humour.

Prior to his current social impact career chapter, Hugh was the Head Of Business Development at one of Canada’s largest network of industry-leading mental health and addiction treatment centres. As part of the Senior Leadership team, he co-led national teams and strategies for business development and double-digit organizational growth. He also provided oversight, guidance, support and mentorship to EHN Canada's business development, military, veterans, first responder and alumni relations teams.

Hugh has 20+ years of working for large global organizations with footprints in the United States, Canada, Europe, and Asia. He has led strategic teams for global new business prospecting, competitive intelligence, future-trends identification, and business enhancement initiatives. He has also been a member of Senior Leadership teams that oversee organizational strategic plans, and growth objectives.

Outside of work, Hugh is very passionate about community investment, volunteerism, mentorship, supporting student-athletics and social justice. He is a Devoted “Dance Dad”, lives on the outskirts of Toronto with wife Nadine, talented daughters Renée and Nia, along with Miles, a precocious Bichon Poodle.

President, Chief Creative Officer and Co-Founder, Humanity Agency

Carolyn Shaw is the Co-Founder, President, and Chief Creative Officer at Humanity, a human-centric brand transformation agency. With over two decades of experience in the advertising industry, she has cultivated her expertise through collaborations with esteemed local and global brands at advertising and communication agencies in Canada.

Driven by an unwavering belief in the transformative potential of brands, Carolyn co-founded Humanity with the aim of bringing more humanity into the industry. Recognizing the need for empathy, authenticity, and representation, she champions this vision daily, guiding Humanity to redefine how brands connect with their audiences.

Chief Strategy Officer & Head Of Client Success, Humanity

Over almost two-decades of actionable insight-driven thinking, Ryan has developed an innovative approach to behavior-led strategic planning that has seen him working for agencies, start-ups, political campaigns, global brands and being the recipient of multiple national marketing awards.

As Chief Strategy Officer & Head of Client Success at Toronto-based brand transformation agency, Humanity, Ryan works with clients across Canada to help transform their brands to play a more meaningful role in the wellbeing of their brand communities.

Professional Speaking Coach

Shiri Gabriel is a master networker and life-styler. Shiri is a mother of four and a wife of one. She is a master connector, a global business owner, a professor, a real estate investor, and a career and life coach. Shiri is highly skilled in leading and inspiring individuals and teams worldwide to create better lifestyles and build generational wealth. Shiri is a dynamic coach, speaker, trainer, and presenter; great at employing clarity, innovation, and humor to deliver effective presentations to diverse audiences.

Shiri's multicultural background, travelling adventures, fifteen years of experience in the corporate world and a decade as an entrepreneur provide unique insights and understanding of the challenges faced by people in reaching goals, creating balance, and building meaningful relationships to achieve the lifestyle they desire.