MARKETING CAREER FORUM 2024
Monday, March 18 8 a.m. to 2:30 p.m.
Register & Secure Your Spot!
Monday, March 18
You are invited to attend our signature event, the 6th Annual Make It Happen Marketing Career Forum 2024, presented by Seneca Polytechnic School of Marketing for marketing students and faculty.
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LEARN
Immerse yourself in the dynamic world of marketing at Make It Happen 2024, an action-packed career informational and networking forum!
You will learn about the art of building your personal brand, and relevant trends in marketing to equip you for your exciting career journey ahead.
#SenecaProud
GET READY TO BE INSPIRED!
NETWORK
Mix and mingle with industry guests and your School of Marketing peers, faculty and alumni in a fun, interactive speed networking session over lunch. Your career journey starts now!
This annual Seneca School of Marketing signature event is designed exclusively for you!
#MarketingCareers
GET READY TO GROW YOUR NETWORK!
ENGAGE
Fueled by evolving perspectives and engaging conversations on artificial intelligence (AI), branding, and equity, diversity and inclusion (EDI).
Stay informed about the newest industry developments and perspectives shared by some of the most innovative and influential marketing thought leaders in Canada.
#MarketingStudents
GET READY TO BE ENGAGED!
EVENT AGENDA
EVENT AGENDA
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REGISTRATION: EARLY BIRD GETS THE WORM
Monday, March 18
8 to 8:30 a.m.
Don't miss out – register upon your arrival to secure your spot now and unlock a world of opportunities and insights!
*Light breakfast is provided*
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WELCOME & OPENING REMARKS
8:30 to 8:45 a.m.
Join us for an inspiring kickoff as we warmly welcome you to Make It Happen 2024, setting the stage for an engaging journey ahead with our opening remarks.
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MAKE IT HAPPEN ICE-BREAKER
8:45 to 9 a.m.
Get ready to break the ice and spark connections with our fun and interactive ice-breaker segment, designed to energize and engage participants from the start to end!
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OPENING KEYNOTE SPEAKER: RON TITE - with Q&A
9 to 10 a.m.
Ron Tite, Founder, CHURCH+STATE Marketing Agency
THINK, DO, SAY: BUILDING A CAREER BY BUILDING A BRAND.
Learn about the art of personal branding from a best-selling author, speaker, producer, and entrepreneur.
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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING: CURRENT & EMERGING APPLICATIONS - with Q&A
10 to 11 a.m.
Alexis Zamkow, Intelligent Marketing - Global Offering Lead | CX & EX, Intelligent Workflows, Data, AI/GenAI & Analytics, IBM
Dr. David Rice, Executive Director, Future Of Marketing Institute
Martin Waxman, Associate Director Future Of Marketing Institute
Learn how:
How marketers are using AI to build marketing campaigns and content strategy.
How new forms of data collection such as biometrics, emotional detection from facial recognition and brain-computer interfaces are impacting the future of marketing.
How consumers can potentially be impacted by AI-driven avatars, chatbots, and influencers.
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GET UP & STRETCH: FOR SUCCESS!
11 to 11:20 a.m.
Take a break and stretch, recharge your energy to keep you refreshed and focused throughout the event!
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LEARN TO BE MORE HUMAN HUMANS - with Q&A
11:20 a.m to 12:20 p.m.
Hugh Lawson, Chief Development Officer, HILCO
Carolyn Shaw, President & Co-Founder, Humanity Agency
Ryan Hughes, Chief Strategy Officer & Head Of Client Success, Humanity Agency
Hear why the stories of these industry veterans shaped the work they do at Humanity and in life.
Discuss the importance of allowing yourself to be your true self and guide what you do every day.
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NETWORK LIKE A PRO
12:25 to 12:45 p.m.
Shiri Gabriel, Professor of Marketing, Seneca Polytechnic and Executive Coach
Unlock the secrets of effective networking and elevate your professional connections with Shiri Gabriel's expert guidance, tailored to help you navigate and excel in any networking environment.
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CLOSING REMARKS
12:45 - 12:50 p.m.
As we draw to a close, join us for heartfelt reflections and a look towards the future in our closing remarks, thanking all participants for their invaluable contributions and shared experiences.
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INDUSTRY SPEED NETWORKING LUNCH
12:50 to 2:30 p.m.
Accelerate your networking potential in our dynamic industry speed networking hour, where connections are made swiftly and maximize your opportunities!
*Lunch is provided*
LET’S MAKE IT HAPPEN!
Make It Happen 2024 Video
Event Venue
FLATO Markham Theatre
171 Town Centre Blvd, Markham
Monday, March 18th
8 a.m. - 2:30 p.m.
Eventbrite Registration
Seats are guaranteed on a first come, first serve basis. Limited seating is available so out of respect for your peers, if you register you are expected to attend.
Ticket cancellations will be accepted only under special circumstances.
Upon arrival at the venue: You will receive a name badge and two tickets for a chance to win valuable prizes. You must plan to arrive on time.
Parking And Public Transportation
Parking is available, free of charge (carpooling is recommended).
The venue is accessible by public transportation and within walking distance from the Seneca Markham Campus
Visit the campus shuttle schedule at MySeneca for more information.
Business Casual Dress Code Policy
Business casual attire helps promote a positive image for fostering a sense of professionalism among employees, while maintaining a relaxed and comfortable work environment.
